About Us

Welcome to premiumvoguevanity!
If you are looking for impeccable boutique styles online, then we promise you will not be disappointed.
Friends and co-founders Ember and Elina have a combined retail experience of 30 years and a shared love of fashion that showcases their unique styling.
A passion for top notch customer experience and the love of great style has always been in their DNA.
40 years ago, Ember’s grandma Betty and her friend co-founded the Bern Clothes Rack. Growing up Ember was able to spend precious time with her grandma in the store and was always an eager participant in the annual fashion shows.
Elina grew up with a mother who is a master seamstress, teaching her about the importance of quality and construction in a garment.
Ember and Elina’s dream of owning their own store goes back 18 years when they first became friends....working retail together, always planning, dreaming, and coming up with new ideas.
They are passionate about the details both big and small and hope you will enjoy shopping through their online boutique where they have personally selected every style with the modern woman in mind.
We hope you enjoy your shopping experience here at the Clothes Rak.
Be sure to check back often for the latest styles and specials, and use the hashtag #premiumvoguevanity to share your purchase with women across the world!